There is always a temptation of taking the “easier” route and SEO is no exception to this. In order to achieve quick results, a number of digital marketers resort to such tactics which are either obsolete, illegal or bring about only timely results. The black and gray-hat SEO looks good initially but may cause you to burn in the long run.
There is no denying that SEO is the most desirable way of getting good rankings for your website, in turn, bringing in more leads and revenue. Elevating your business to the first pages of the search results is a delicate task and needs to be carried out with distinct care.
While there are a number of companies which claim that they can deliver futile results in no time; you ought to be careful and see if they are following these disastrous SEO tactics.
1-Keyword Stuffing
This is the most common mistake which is not just limited to the amateurs or newbies but can also be carried out by the most experienced professionals in the field of marketing. Using the suitable keywords is probably the best thing for your business but can backfire if not done correctly.
More is not always better and you will actually find your rankings going downhill if you use the keywords unnecessarily. For proper usage of keywords, you need to have quality content first so that the keywords can be placed accordingly.
2-Private Blog Networks
The private blog networks were created in an attempt to get instant back-links and rankings for your business. The strategy is quite simple actually where you buy the expired domains with good authority and create a link back to your website.
Before buying a domain, you need to ensure that it is entirely clean and hasn’t been sold and bought many times because that proves to be a red flag to Google. While it may seem to be a feasible and cost-effective way, it is actually quite tedious with a high risk of being caught.
3-Paid Links
Back-linking is an essential technique in SEO to improve your ranking and boost the number of visits to your website. While it is quite effective, it can also be frustrating and time-consuming. One needs to follow a tiring drill to search for the most suitable links.
Some of the marketers will suggest you to just buy the links and use them in the content but you would be in serious trouble for doing so. Both Google and Bing have strict guidelines and if they catch you buying links, they are going to penalize you for this.
4-Cloaking
Cloaking refers to creating one type of content for displaying to the search engine algorithm and showing another type to the users. In simple words, cloaking is disguising the words on the page either intentionally or unintentionally.
Since this is an attempt to manipulate the search engines, it is a very high-risk technique and may even result in blacklisting your website. It doesn’t take long for any search engine to identify cloaking so opting for this tactic means that a sad ending awaits your business.
5-Spun or Plagiarized Content
Stealing is never a good idea but unfortunately, a few digital marketing companies don’t learn the lesson the easy way. Creating new and unique content is both expensive and time-consuming so it doesn’t come as a surprise when people look for shortcuts.
If you’ve replicated someone else’s content, you are in a huge trouble because the other party can take you to the court for intellectual theft. Google will always detect and punish you accordingly if you have copied the content and bulked it with keywords.
Conclusion
There is no shortcut to getting good placement in Google results because it is only achieved through hard work and dedication. The unethical means will only take you to a certain extent and eventually cause the extinction of your business for good.
SEO is the most powerful weapon for your business only if used correctly. Orient Biz Tech has years of experience and only relies on genuine, white-hat tactics to provide improved rankings. Give us the requirements and we will give your business the necessary boost it requires.
