2019 is around the corner and it is about time that you have a very strong marketing plan to boost the potential of your business. You need to have a marketing strategy which will generate consistent results throughout the next 12 months.
The marketing and sales speakers have been shouting various trends for 2019 since summer. This is because the world is changing a mile every minute and people are looking ahead to explore different avenues towards improved business opportunities. The more you plan, the better chances you hold to get more engagement from the masses.
At Orient Biz Tech, we have already sorted out a rewarding marketing strategy for all our clients. Read on to find out the details:
Reviewing Your Plan of 2018
It is impossible to take you a step ahead without knowing where you already stand. We would like to know what were your goals in 2018 or even 2017 so that we can align your future objectives with them. We will ask you:
- Were you able to achieve your goals?
- What difference did they make to your progress?
- What did you do to make them work out?
After getting an answer to all these questions, we will be able to think clearly about the future requirements of your business and what can be done to make it flourish.
Create Content Not Advertisements
It is not a hidden fact that people tend to run away from traditional advertisements. As many as 70% of the YouTube users skip ads and thus, it becomes essential to send across the message within the first few seconds of the video. An ad will create a stir amongst the audience only if its content has some value for them.
This doesn’t imply that the marketers should stop relying on ads but only indicates that there is an absolute necessity to provide relevance and value to the customers. According to Demand Metric, content marketing has the ability to generate three times more leads while costing 62% less as compared to other marketing tactics.
The Magic of Infographics and Videos
We never forget the fact that video content is 50% more likely to drive organic search than plain text. More video content is created within 30 days than it has been produced by the U.S. television networks over 30 years. The key to produce engaging content is to create shorter videos which are hardly 120 seconds in length.
Smaller companies (less than $10 million in revenue) are outperforming the larger entities when it comes to utilizing maximum video content. As Cisco has already projected that 80% of the online content will be video by 2021, it would be unwise to forego this medium of marketing in your plan.
Mobile is the Future
If you’ve not already created a dedicated mobile strategy, optimizing it for the mobile must have been done by now. MarketingLand reveals that mobile advertising is expected to represent 72% of the total expenditure on digital ads by 2019.
There are 48% of consumers who start their mobile search with a search engine but 33% still go to the website directly. This shows the importance of not only having a mobile-friendly website but also providing a personalized experienced to the masses.
Optimize the Marketing Plan through Different Channels
A large number of avenues have been explored by digital marketing but not all of them are suitable for your business. Considering your specific niche and reviewing the target audience, we devise a customized strategy consisting of only those platforms which have the tendency to bring about maximized revenue.
While mapping out the marketing communication plan for our client, we consider various marketing channels and see if they are worthy of our time or not. We tend to include the following channels which have a different utility for different types of clients.
- Social Media
- Digital Advertising
- Print Advertising
- Direct Marketing
- Public Relations
- Content and Blogs
- Web Development
- Trade Shows and Events
The Bottom Line
Our foremost priority is to give a stress-free experience to the clients and create such unique strategies which haven’t been tried before. 2019 will be the year of experimentation but we are sure that our expertise will enable you to generate futile results.
