With 70% of Pakistani population under 30 years of age, the youth is inclined towards bringing a change to the economic sector of the country. A number of new ideas have popped and transformed into thriving startups. Over the last few years, internet penetration has also increased significantly with 13.5 million mobile internet subscribers and 125 million smartphone owners.
As digital entrepreneurship is continuously on the rise, it has become essential for all the startup owners to market their business through all domains. The reason why only 5 out of 300 startups survive each year is that they lack the marketing expertise and cannot optimize different digital channels for better promotion of their idea.
Amidst the intense competition, it is through the proper use of various marketing platforms, especially social media, that a startup can prosper. The entrepreneurial scene in Pakistan heavily relies on social media marketing and this is because of the following reasons:
An Effective Mode of Communication
People love to interact with other people and what could be more exciting for them to directly communicate with the brand they love? The facilitated communication provides you with countless opportunities to establish an environment of trust and credibility. The customer service is improved and people find friendly mediums to present their suggestions and concerns.
Social media marketing will let you communicate with the customers quite often and this will ultimately result in trust-building. Through increased interaction, you can listen to the recommendations and apply them to your services. This further promotes repeated purchases because people don’t trust easily and when they do, they prefer staying on the safe side.
Brand Monitoring
Let alone Facebook has 1.5 billion users so you cannot even imagine the reach your business is going to get through other social media channels. To transform your business into a brand, you need to optimize its presence across various platforms so that more and more people are aware of it.
When you become a brand, the association of the customers is genuinely increased. This is the only way to know what actually customer loyalty is and how they are retained for good. Allow people to connect with you as increased communication is the key to breaking barriers.
Higher Conversion Rates
There is so much happening on the digital front that a few minutes of absence can cost your business a significant amount of revenue. In the modern business scene, you got to be everywhere because you will get more customers this way. The more you are online the more leads you will be able to attract.
Increased traffic to your website and other digital identities will promote the growth of your business and increase ROI. The final goal of any business is revenue generation which is dependent on effective marketing and this is not possible without social media.
A Keen Eye on the Competitors
The moment you choose not to have an online presence, you make yourself stand way behind all your competitors. There’s absolutely no industry which cannot benefit from social media so let yourself be seen on various domains. This will give you an additional opportunity to observe the strengths and weaknesses of your competitors closely.
Considering these small details, it becomes possible to formulate a distinct and more effective social media marketing strategy which will let you outrun your competitors. New trends keep on emerging and the process of learning can never be exhausted so keeping yourself updated with the industry is essential and this can be smoothly done through social media.
The Bottom Line
Social media can easily be termed as the modern form of word-of-mouth marketing and is the quickest and easiest way of reaching out to the masses. Some entrepreneurs even started their business from platforms like Facebook and Instagram and went on to become huge names in their respective industries.
Place the responsibility of social media marketing on someone who has ample knowledge of all the platforms and can devise a customized strategy as per your business niche. Orient Biz Tech realizes which platforms can bring in more leads and customers for you, so trust our instincts and let us be your path towards immense success.
